In this advertisement, we see a man and woman that see one another and suddenly start to undress. You are confused, and then they jump onto each other, and then they transition into sushi.
What I like about this ad is that you don't understand what is going on, you don't even know what the ad is about. Then at the end you're like, oh, I get it now. I like that it has humour. The next time you will see that sushi, you'll think of the ad and want to buy the product.
Key words from Ted Talk.
Why did people care when Joshua Bell played the violin in an arena, but not when he played at the train station.
3 means of persuasion: Logos (logic), ethos (reputation), pathos (emotional connection.)
Chevy Commercial
They make it somewhat emotional by making it sentimental, through telling about the generations who've had these cars before them. They are showing through all these people who work a lot with their cars, that they will last forever. There is patriotic music in the background to indicate that it's for Americans.
Ben and Jerry's vs. Haagen dazs
Can you embed the commercials you chose since the link didn't work. Do you think that humor is a powerful persuasive technique? What if people don't get the joke?
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